The effects of monetary reward for creative verbal and figurative task performance
The impact of monetary reward to creative performance of divergent tasks of verbal and figurative nature has been considered in this paper. It is concluded that the effect of monetary reward depends on the nature of the task and may be different for one and the same subject within performing various tasks. Increase of creativity under the influence of the reward is most predictable for verbal tasks and is associated with an increase of interest to task performance. The relationship between reward and originality in figurative tasks is more complex and less predictable because it depends on the subjects individual characteristics such as interest in the job and the high potential for selection of decisions. Important components of the successful creative activity are both internal and external motivation.
About Authors (Correspondence):
Volf N.V. – doctor of biological sciences, head of the laboratory of cognitive physiology
Tarasova I.V. – candidate of medical sciences, senior researcher of the laboratory of cognitive physiology